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RO​-​Why

from ROI: The Musical by WhaleHawk

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lyrics

In the beginning - there was the number and the word,
Two different ways, of making sense of the world


Words describe and frame, our pleasures and our pains,
Numbers tell us what we’ve got, and what we have to gain


But somewhere back in the day,
We traded in the things that we say


For numbers and digits,
Cos when we make decisions
We never let those words get in the way

CHORUS
RO-Why, are we doing this?
Oh you guys are really screwing this - up
Maybe the return on investment we seek
Isn’t in a column or a row on a sheet

RO-Why are we marketing?
With a why, we are hearkening,
To a simpler time, at the start of things

If you’re living life by the measurements,
You’ll never do something for the hell of it
So it’s ROWhy, before ROI -
RO-WHY

credits

from ROI: The Musical, released March 23, 2020
Vocals by C. Vincent Plummer
Music & Lyrics by Jacob Sanders

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WhaleHawk Denver, Colorado

The shufflings and musical musings of Mr. Jacob D. Sanders.

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